Customer Focused Selling™ (CFS)

Improve your team’s skills with targeted training.

The Selling Skills Assessment (SSAT) analysis gives you a solid understanding of where you or your team stands—and where they need to go. In Customer Focused Selling™ (CFS), we build on this to give you the specific knowledge you need to consistently achieve better sales results.

Customer Focused Selling leads to effective consultative selling

The workshop trains you and your Sales Team to become trusted advisors to your prospects and clients. You will learn practical information about how to quickly understand your client’s motivating needs and buying drivers, and how to then adapt your sales pitch to suit them and the situation. Your team will become more skilled at adapting their selling approach, and will learn how to ask the right questions at the right time, to get the results they want.

It is training uniquely designed to be used every day, not memorised. For every skill taught, there’s an immediate application to a real-world business situation the participants are facing. They can see the applications for themselves, and they come away from the program enthusiastic and ready to put the new learning into action with their own customers and prospects.



Why CFS?

This is not your typical “sales seminar.” In a highly interactive, adult learning format, Customer Focused Selling™ (CFS) provides all the core competencies needed for effective consultative selling—with special emphasis on the particular areas shown by the SSAT to need improvement.Based on the information we gain through our pre-program research, interviews and assessment results from the SSAT – each program is tailor-made to meet your exact needs.


CFS_logoDiagnose your Sales Team Skills and Train your Reps in Scientific Selling.

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